Are blog titles important? Yes. Blog titles need to be captivating enough for a user to open and optimized for SEO so a user can find them when they Google a keyword. They should not include words associated with clickbait as more and more users are avoiding those blogs. Research proves that certain words in blogs positively or negatively impact click-through rate, engagement, and conversion rate.

What is ad spend? Ad spend, or advertising spending, is the money allocated by companies for paid ads, including platforms like Google Ads. It encompasses various forms of advertising, such as online banner ads, search engine marketing, and social media promotions. If you want to know how we helped our client’s ads perform better than their competitors with less cost, download our case study! Talk to us about how we can run effective ads for your business or organization without breaking the bank!