What if your supporters could step into someone else's life—just for a few minutes—and come away forever changed?
That’s exactly what the Walk A Mile In Their Shoes tool is designed to do.
At its core, it’s a fully customizable lead gen tool, a story-driven quiz experience that helps people understand the weight of real-world decisions others are forced to make every day. Whether you’re a nonprofit serving youth, an organization responding to disaster, or a business trying to connect with your community in a more meaningful way—this tool can help you move your audience from awareness to action.
It’s not just about storytelling. It’s about letting people feel the story—and then inspiring them to do something with that feeling.
What Is The “Walk A Mile In Their Shoes” Lead Gen Tool?
At a glance, it looks like a quiz. But as users go deeper, they quickly realize: this isn’t about getting a score. It’s about understanding.
The lead gen tool places users in the shoes of someone facing difficult, real-life scenarios. They’re asked to make decisions based on tough trade-offs, and with every choice, they feel the tension, uncertainty, and emotional weight that define so many people’s daily lives. And at the end of the journey, users are presented with a landing page that encourages them to take action. You can customize the call-to-action to direct users wherever you’d like—whether that’s your donation page, volunteer sign-up, or any other next step that supports your mission.
And the best part? It’s entirely customizable to your organization’s mission.
A Real Example: Poverty Simulation
Our first version of the tool focused on families living in poverty. One scenario reads:
“Rent is due today—$900. You have $500. Your kids are hungry. What do you do?”
Pay part of the rent and hope for more time?
Buy food and risk eviction?
Take out a payday loan and fall deeper into debt?
Each choice reveals a new layer of consequences. It’s not about judging decisions—it’s about understanding the impossible situations people face.
This simulation has already helped organizations raise more donations, inspire deeper conversations, and build empathy among teams, donors, and volunteers.
But poverty is just one use case.
How Could You Use It?
That’s the question we want to help you explore.
🏥 Disaster relief organization? Show the chain of decisions a family faces after losing everything in a flood or fire.
👟 YMCA or community center? Illustrate what it's like for a teen navigating peer pressure, mental health, or trying to stay in school while working part-time.
🛠 Workforce development nonprofit? Help funders and partners understand the barriers your clients face when applying for jobs or accessing training.
🧠 Mental health initiative? Walk supporters through the reality of someone trying to access care with no insurance or battling stigma.
The possibilities are endless—because the structure is flexible. You bring the story. We help you turn it into an empathy-driven experience that connects and converts.
Why The Lead Gen Tool Works
This tool turns abstract ideas into human experiences.
It’s one thing to say, “People are struggling.”
It’s another to make your audience feel what that struggle actually looks like—decision by decision.
Here’s what organizations are using the tool for:
✅ Fundraising Campaigns – Pair it with your next appeal and watch engagement soar.
✅ Volunteer Recruitment – Help people understand the “why” behind the work.
✅ Staff Training – Onboard new team members with insight and empathy.
✅ Community Education – Use it in workshops, classrooms, or awareness events.
You’re not just informing. You’re involving.
Let’s Create a Version That’s All Yours
The most powerful thing about Walk A Mile In Their Shoes? It’s not one-size-fits-all.
It’s built to reflect your mission, your message, and the real-life challenges your audience needs to understand.
We’ll work with you to:
Identify the stories that matter most
Craft decision points that reflect real tensions
Customize branding, language, and outcomes
Launch the tool where it fits your strategy best—on your site, in email, in presentations, and beyond
Ready to Inspire Action?
Whether you want to raise more funds, increase program participation, or train your team with empathy at the center—this tool can help you get there.
👉 Schedule a free discovery call to explore how Walk A Mile In Their Shoes can be tailored to fit your needs.
Let’s build something that doesn’t just inform—but transforms.
Let’s keep in touch.
