Sep 17, 2025

EOY Giving Email Strategy

Transform your fundraising efforts with ready-to-use email templates designed to inspire, engage, and drive donations after Giving Tuesday.

Author Tim Jennings

Tim Jennings

VP of People & Technology

Maximize Year-End Generosity with Strategic Email Campaigns

The end of the year presents a unique opportunity to connect with donors and inspire action. For nonprofits, it’s a crucial time to build momentum and ensure your mission ends the year strong. Our free resource equips you with six expertly crafted email templates tailored to help you re-engage supporters, communicate your impact, and make the most of the giving season. 

What You’ll Get:

  • Proven Email Templates: Six pre-written, easy-to-customize emails designed to drive donations and foster donor loyalty.

  • Strategic Guidance: Templates that guide your communications from expressing gratitude to creating urgency before the year’s end.

  • Customizable Content: Adaptable templates to align with your nonprofit’s voice, mission, and goals.

  • Enhanced Donor Engagement: Techniques to build lasting connections and inspire generosity during this critical giving period. 

Why You Would Need The EOY Giving Campaign Workflow:

End-of-year giving is one of the most impactful fundraising opportunities. With nearly 30% of annual giving happening inDecember, it’s essential to communicate strategically. These templates help you save time, stay focused, and craft compelling messages that motivate donors to act. Whether you’re aiming to exceed fundraising goals or retain loyal supporters, this resource provides the tools you need to succeed. 

Don’t miss the chance to amplify your mission this giving season. Start your year-end email campaign today and make a lasting impact with every message you send.


"Soulheart was one of the best decisions I made to build our pipeline. Their strategic messaging is personalized and proven to get results. I increased our connections 110% per month resulting in 3 additional closed deals per month. Working with them was money well-spent!"

- Sarah Jensen, Strategic Compliance Partners


Common Questions

Who is this resource designed for?

This resource is tailored for nonprofit organizations of all sizes looking to enhance their year-end fundraising efforts. Whether you’re a small team managing your first campaign or a seasoned nonprofit refining your strategy, these email templates are flexible and easy to customize for your unique mission and audience.

Do I need technical skills to use these email templates?

Not at all! The templates are written in plain, engaging language and can be easily customized in any email platform. You’ll simply edit the copy to fit your organization’s voice, add your branding, and send them to your donor list.

Can these templates be used outside of the year-end giving season?

While the templates are optimized for the end-of-year period, many of them can be adapted for other fundraising campaigns throughout the year. They focus on creating urgency, expressing gratitude, and showcasing impact—strategies that work year-round.

What’s included in the downloadable resource?

You’ll receive six pre-written email templates that cover key aspects of a successful year-end giving campaign, from gratitude emails to final reminders before the year closes. Alongside these templates, you’ll find tips on customizing them for your specific goals.

Let’s keep in touch.

a blue square with a white paper airplane

Sep 17, 2025

EOY Giving Email Strategy

Transform your fundraising efforts with ready-to-use email templates designed to inspire, engage, and drive donations after Giving Tuesday.

Author Tim Jennings
Author Tim Jennings

Tim Jennings

VP of People & Technology

Maximize Year-End Generosity with Strategic Email Campaigns

The end of the year presents a unique opportunity to connect with donors and inspire action. For nonprofits, it’s a crucial time to build momentum and ensure your mission ends the year strong. Our free resource equips you with six expertly crafted email templates tailored to help you re-engage supporters, communicate your impact, and make the most of the giving season. 

What You’ll Get:

  • Proven Email Templates: Six pre-written, easy-to-customize emails designed to drive donations and foster donor loyalty.

  • Strategic Guidance: Templates that guide your communications from expressing gratitude to creating urgency before the year’s end.

  • Customizable Content: Adaptable templates to align with your nonprofit’s voice, mission, and goals.

  • Enhanced Donor Engagement: Techniques to build lasting connections and inspire generosity during this critical giving period. 

Why You Would Need The EOY Giving Campaign Workflow:

End-of-year giving is one of the most impactful fundraising opportunities. With nearly 30% of annual giving happening inDecember, it’s essential to communicate strategically. These templates help you save time, stay focused, and craft compelling messages that motivate donors to act. Whether you’re aiming to exceed fundraising goals or retain loyal supporters, this resource provides the tools you need to succeed. 

Don’t miss the chance to amplify your mission this giving season. Start your year-end email campaign today and make a lasting impact with every message you send.


"Soulheart was one of the best decisions I made to build our pipeline. Their strategic messaging is personalized and proven to get results. I increased our connections 110% per month resulting in 3 additional closed deals per month. Working with them was money well-spent!"

- Sarah Jensen, Strategic Compliance Partners


Common Questions

Who is this resource designed for?

This resource is tailored for nonprofit organizations of all sizes looking to enhance their year-end fundraising efforts. Whether you’re a small team managing your first campaign or a seasoned nonprofit refining your strategy, these email templates are flexible and easy to customize for your unique mission and audience.

Do I need technical skills to use these email templates?

Not at all! The templates are written in plain, engaging language and can be easily customized in any email platform. You’ll simply edit the copy to fit your organization’s voice, add your branding, and send them to your donor list.

Can these templates be used outside of the year-end giving season?

While the templates are optimized for the end-of-year period, many of them can be adapted for other fundraising campaigns throughout the year. They focus on creating urgency, expressing gratitude, and showcasing impact—strategies that work year-round.

What’s included in the downloadable resource?

You’ll receive six pre-written email templates that cover key aspects of a successful year-end giving campaign, from gratitude emails to final reminders before the year closes. Alongside these templates, you’ll find tips on customizing them for your specific goals.

Let’s keep in touch.

Book a call

Let’s talk.

You don’t always need a brand new strategy—just the right one, refined to perfection.

Quick response.

We’ll schedule a 30-minute call with one of our strategists.

Clear next steps.

Together we’ll audit your growth channels and map out the best path forward.

Book a call

Let’s talk.

You don’t always need a brand new strategy—just the right one, refined to perfection.

Quick response.

We’ll schedule a 30-minute call with one of our strategists.

Clear next steps.

Together we’ll audit your growth channels and map out the best path forward.

a blue square with a white paper airplane
a blue square with a white paper airplane

Sep 17, 2025

EOY Giving Email Strategy

Discover the latest design trends shaping the digital world and how they impact business.

Transform your fundraising efforts with ready-to-use email templates designed to inspire, engage, and drive donations after Giving Tuesday.

Author Tim Jennings
Author Tim Jennings

Tim Jennings

VP of People & Technology

Maximize Year-End Generosity with Strategic Email Campaigns

The end of the year presents a unique opportunity to connect with donors and inspire action. For nonprofits, it’s a crucial time to build momentum and ensure your mission ends the year strong. Our free resource equips you with six expertly crafted email templates tailored to help you re-engage supporters, communicate your impact, and make the most of the giving season. 

What You’ll Get:

  • Proven Email Templates: Six pre-written, easy-to-customize emails designed to drive donations and foster donor loyalty.

  • Strategic Guidance: Templates that guide your communications from expressing gratitude to creating urgency before the year’s end.

  • Customizable Content: Adaptable templates to align with your nonprofit’s voice, mission, and goals.

  • Enhanced Donor Engagement: Techniques to build lasting connections and inspire generosity during this critical giving period. 

Why You Would Need The EOY Giving Campaign Workflow:

End-of-year giving is one of the most impactful fundraising opportunities. With nearly 30% of annual giving happening inDecember, it’s essential to communicate strategically. These templates help you save time, stay focused, and craft compelling messages that motivate donors to act. Whether you’re aiming to exceed fundraising goals or retain loyal supporters, this resource provides the tools you need to succeed. 

Don’t miss the chance to amplify your mission this giving season. Start your year-end email campaign today and make a lasting impact with every message you send.


"Soulheart was one of the best decisions I made to build our pipeline. Their strategic messaging is personalized and proven to get results. I increased our connections 110% per month resulting in 3 additional closed deals per month. Working with them was money well-spent!"

- Sarah Jensen, Strategic Compliance Partners


Common Questions

Who is this resource designed for?

This resource is tailored for nonprofit organizations of all sizes looking to enhance their year-end fundraising efforts. Whether you’re a small team managing your first campaign or a seasoned nonprofit refining your strategy, these email templates are flexible and easy to customize for your unique mission and audience.

Do I need technical skills to use these email templates?

Not at all! The templates are written in plain, engaging language and can be easily customized in any email platform. You’ll simply edit the copy to fit your organization’s voice, add your branding, and send them to your donor list.

Can these templates be used outside of the year-end giving season?

While the templates are optimized for the end-of-year period, many of them can be adapted for other fundraising campaigns throughout the year. They focus on creating urgency, expressing gratitude, and showcasing impact—strategies that work year-round.

What’s included in the downloadable resource?

You’ll receive six pre-written email templates that cover key aspects of a successful year-end giving campaign, from gratitude emails to final reminders before the year closes. Alongside these templates, you’ll find tips on customizing them for your specific goals.

Let’s keep in touch.

Book a call

Let’s talk.

You don’t always need a brand new strategy—just the right one, refined to perfection.

Quick response.

We’ll schedule a 30-minute call with one of our strategists.

Clear next steps.

Together we’ll audit your growth channels and map out the best path forward.

Book a call

Let’s talk.

You don’t always need a brand new strategy—just the right one, refined to perfection.

Quick response.

We’ll schedule a 30-minute call with one of our strategists.

Clear next steps.

Together we’ll audit your growth channels and map out the best path forward.

a blue square with a white paper airplane
a blue square with a white paper airplane