An Empty Pantry and Cold Donor List
Meals by Grace, a core ministry of Ministries of Grace, faced a critical challenge: their pantry was nearly empty, and more than 150 families needed food that week. At the same time, their donor list of nearly 20,000 contacts had grown cold, and the outdated website and giving process made it difficult for supporters to respond quickly. Ministries of Grace needed an immediate campaign that could re-engage donors and secure both financial gifts and in-kind donations.
Emergency Email Blitz, Built on Strategic Prep
Soulheart had recently overhauled the Ministries of Grace website, updated the giving portal, and launched a weekly newsletter to warm up the contact list. This foundation allowed us to act quickly when the crisis hit.
Emergency Appeal – A direct, urgent email with facts, photos, and videos straight from the pantry.
Follow-Up & Thanks – Thank-you email including a CTA to share the campaign and invite others to give.
Newsletter & Resend – A scheduled newsletter reinforced the appeal, and the original emergency email was resent to non-openers.
By blending the authentic voice of Suellen Daniels (founder of Ministries of Grace) with urgency-driven subject lines and preview text, the emails made a compelling and emotional appeal that drove immediate action.
From Empty Shelves to Overflowing Support
The campaign struck a chord with the Ministries of Grace community. Within hours of the first email, thousands of dollars poured in, and donors continued to respond throughout the campaign. The effort not only met the urgent need but also reactivated a large donor list, building momentum for future engagement.
Urgency + Preparation = Fast Funding
The “Fill the Pantry” campaign demonstrated how strategic preparation and urgency can unlock extraordinary generosity. By combining website optimization, HubSpot integration, and compelling copywriting, Soulheart helped Ministries of Grace mobilize its community to keep Meals by Grace serving hungry families.
“Soulheart helped us mobilize our community when we needed it most. Their strategy turned a desperate situation into overwhelming generosity, and we are beyond grateful.”
Suellen Daniels
Ministries of Grace
A Strategic Partnership for Long-Term Impact
Soulheart continues to partner with Ministries of Grace beyond urgent campaigns. We support their mission through a comprehensive marketing partnership — including website design and development, content strategy, email marketing, graphic design, and leadership coaching. This ongoing collaboration ensures Ministries of Grace has the clarity, tools, and support needed to expand its reach, grow donor support, and continue transforming lives across North Georgia.
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(2013-25©)
