Small Budget, Big Goals
Dreamlee had a great product and a strong brand, but lacked a proven ad strategy. With only $20 per day to spend, every dollar had to produce results. They needed:
Correct ad account configuration after rebranding and domain change
Tracking systems (pixel, conversion API, aggregated events) set up correctly
Ads that would drive real sales, not just clicks
A clear ROAS without wasted spend
Building a Lean, High-ROI Ads Strategy
Soulheart implemented a three-phase approach:
Technology Setup – Reconfigured Dreamlee’s ad account, integrated Shopify, migrated old data, and set up tracking systems (pixel, CAPI, aggregated web events, commerce manager).
Ad Design – Selected proven creatives (a reel, carousel, and still image) and paired them with evergreen promotional copywriting designed to consistently convert.
Targeting & Optimization – Built lookalike and retargeting audiences, optimized cold audience targeting, and ran A/B tests to refine the best-performing groups.
This lean but powerful strategy ensured every dollar worked harder.
From Risky Spend to Reliable Returns
What started as a small daily ad spend turned into a consistent revenue driver. With diversified creatives, optimized targeting, and constant monitoring, Dreamlee not only reached new audiences but also converted them at a high rate — all while spending less than their peers on ads.
Ads That Actually Pay for Themselves
Dreamlee’s campaigns proved that you don’t need a massive budget to see massive returns. With the right setup, creative, and strategy, their ads generated real sales and a 10x return on spend — turning advertising from an expense into a growth engine.
“Soulheart made every dollar of our ad budget count. From setup to creative to targeting, they helped us achieve results we didn’t think were possible on such a small spend.”
Laura Brown
Dreamlee
Scaling Up with Confidence
With a proven ad strategy in place, Dreamlee is ready to scale. Soulheart continues to partner with them to expand campaigns, test new audiences, and increase budgets — while keeping ROAS high and results measurable.
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(2013-25©)
