Strong Traffic, Weak Conversions
Dreamlee had a solid customer base built through email, social, and ads — but their website was only converting at 3%. They were also undergoing a rebrand, which risked customer drop-off. Dreamlee needed a way to make small but impactful improvements to their site so that more visitors would become repeat customers.
Micro-Optimizations with Major Impact
Soulheart focused on overlooked but essential improvements to create a smoother, faster, and more trustworthy customer journey. Key actions included:
Optimized images for faster load times
Fixed broken links and redirected old pages
Enhanced site SEO for visibility
Applied design and color theory tweaks to increase trust and usability
Supported the rebranding process across web, email, and social channels
By prioritizing incremental improvements, Dreamlee’s site was transformed without requiring a full redesign.
From 3% to 5.4% Conversion Rate in One Month
Dreamlee quickly saw results from the optimizations. In just one month, their site conversion rate jumped from 3% to 5.4%. With more visitors turning into paying customers, the brand saw steady growth and increased customer retention — proof that even small changes can deliver big results.
Incremental Growth That Compounds
Dreamlee’s success story shows how micro-optimizations — like faster load times, clearer navigation, and stronger design choices — can yield major revenue increases. By focusing on details, Soulheart delivered measurable growth and gave Dreamlee the confidence to scale further.
“Soulheart showed us that small improvements add up to huge changes. Their site optimization strategy helped us increase conversions, boost sales, and grow our revenue without needing a full site rebuild.”
Laura Brown
Dreamlee
Scaling Growth Through Continuous Optimization
With site optimization proving successful, Dreamlee continues to work with Soulheart on testing new design improvements, refining SEO, and enhancing customer journeys. By treating optimization as an ongoing process, the brand is positioned for long-term growth and scalability.
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(2013-25©)
