When Dreamlee came to Soulheart, they had just transitioned from their old brand, Disney Aces, to a new name, a new domain, and a fresh start.
While they were already familiar with online sales and advertising, their goal was clear: scale sales results far beyond what they had achieved before.
However, their rebrand left them with a fragmented setup that made it difficult to track results and optimize campaigns effectively. Their ad account wasn’t properly connected to their new website, and key tracking and attribution tools were missing. Without a solid foundation in place, scaling profitably would have been impossible.
Dreamlee needed a complete strategy that could connect all the pieces, preserve their valuable historic data, and set them up to reach more buyers with higher efficiency and measurable results.
We started by laying the foundation for scalable growth.
Dreamlee had rebranded and moved to a new domain, so we carefully transitioned their historic ad account data into the new setup to maintain valuable insights and performance history. We then launched their Shopify store with all the necessary technology in place to measure results accurately.
This included:
Reconfiguring their ad account to work seamlessly with the new website
Setting up tracking pixel, web aggregated events, and conversion API for full-funnel attribution
Mapping and configuring the buyer journey to align with their audience’s behavior
With the foundation in place, we designed high-converting ads with precise audience targeting, then monitored and optimized campaigns for maximum efficiency. The results of this approach speak for themselves.
By focusing on efficiency and scale, we turned every dollar spent into measurable growth and massive returns.
In just two months, Dreamlee turned $4,500 of ad spend into $224,000 in revenue, achieving an incredible 50x return on investment.
This strategy didn’t just improve performance — it crushed industry benchmarks:
64% lower cost per ad set compared to peers ($4.31 vs. $11.95)
10.10 return on ad spend (ROAS)
$0.22 cost per link click
4.9% click-to-customer conversion rate
5.7% impression-to-click rate from cold traffic
22 sales at just $4.55 each
7,915 people reached and 11,393 impressions for just $100.11 initially
With numbers like these, Dreamlee proved that the right strategy can deliver massive growth and set a new standard for what’s possible in e-commerce advertising.
Dreamlee’s e-commerce growth strategy delivered more than just impressive numbers.
It gave them confidence in their ability to scale, clarity about what drives their success, and a proven foundation for profitable growth. With a system that outperforms competitors and turns cold audiences into customers, Dreamlee is poised to bring joy to even more people through their Disney-themed products.
"The results we’ve seen with Soulheart have been incredible. They helped us set up everything the right way and showed us what was really possible. Seeing such a huge return on our investment so quickly gave us the confidence to keep growing and keep pushing forward. We’re excited to see how far we can take this with their help."
Laura Brown
Dreamlee
Building on the success of this campaign, Dreamlee is focused on scaling their growth even further.
With a proven strategy in place and a foundation of strong performance data, the next phase includes expanding campaigns to reach new audiences, testing fresh creative to keep engagement high, and optimizing their website to convert even more visitors into customers.
Together, we’re continuing to refine and grow Dreamlee’s digital presence, ensuring their Disney-themed products bring joy to even more people while delivering exceptional returns on every dollar invested.
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